Marketplace

TikTok Releases “Creators Marketplace” From Beta To Help Orchestrate Brand Agreements


TIC Tac hosted a one-of-a-kind virtual advertising event, by invitation only, called TikTok World last night, where it unveiled and reiterated its full suite of tools to make marketing more creative, effective and secure across the platform.

The main one is a tool for connecting the creators of TikTok with brands for sponsored content. The TikTok Creators Market – not unlike Youtube‘s BrandConnect tool – allows advertisers to search a creator database to invite TikTokers to collaborate, then view information about the campaigns that follow. Right now, TikTok says there is 10,000 designers from more than 10 countries and regions On the platform.

Advertisers can browse the creator database via region, subject, reach, avg view, audience region, and other vectors. And the platform allows marketers to follow the entire process, from inviting and collaborating, to creating and reviewing ads, to publishing, with a reporting tool to the end of the campaign that measures gender, age, and video views, as well as the ability to compare differences between creators run within a campaign.

TikTok, which just announced it has 1 billion monthly active users, first unveiled the Creator Marketplace in beta in September 2019, and now notes that creator videos can be twice as effective. than non-native promotional content.

The company has highlighted other tools on TikTok World. On the security front, he noted a Inventory filter tool that gives advertisers more control over where they want their ads to appear, possibly in an effort to avoid Adpocalypse-related concerns.

And finally, the company shone the spotlight on TikTok Purchases, a suite of advertising features and tools including full or partial business experiences on TikTok (partial tools help brands that work with third party business partners like Shopify Where Square). TikTok Shopping allows brands to highlight products in organic TikTok videos with links to product detail pages and to host live shopping events with dynamic links, the company said.


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