New online marketplace sells prompts for DALL-E 2 and GPT-3

Image: Midjourney/MIXED

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Artificial intelligence loosens the link between creativity and know-how. A new online marketplace helps control systems by selling pre-made prompts.

Advanced generative AI systems for text and images can take over some of the work of human professionals. They write elegantly worded texts in many languages ​​or create high-quality graphics and illustrations – as long as you give them the right commands, called “prompts”.

Rapid engineering is becoming an art form in its own right, as my colleague Maximilian Schreiner recently noted in his quick guide to DALL-E 2. A new market wants to take advantage of it.

Buy prompts for DALL-E 2 and GPT-3 online

It often takes a few tries until you find the optimal prompt for the design or text you want. Moreover, the creative potential of AI generators is huge – you would have to spend a lot of money to even find out what is possible.

The new online marketplace “Promptbase” sees a business model here: it offers predefined prompts for OpenAI’s DALL-E 2 and GPT-3, which you can use to steer the system in the desired direction.

A screenshot of the Promptbase webpage

Promptbase offers proven AI commands for selected topics. | Image: Promptbase / MIXED screenshot

Prompts are displayed by platform users and prices currently range from $1.99 to $5. Promptbase receives a 20% share for each prompt sold. The startup also offers a consulting service for guests.

“If you’re good at fast engineering, there’s also no clear way to make money from your skills. PromptBase is a marketplace for buying and selling quality prompts that produce the best results and save you money on API costs,” the website states.

Computer orders as a commodity

Promptbase’s offer serves as inspiration and can also make sense from an economic point of view: for DALL-E 2, for example, you pay around 13 cents per invite.


If you get the desired result faster with a $2 invite idea, your total cost may be lower, even if you paid for the invite itself. Then there is the time saved and, of course, the value of the idea itself.

In addition to GPT-3 and DALL-E 2, the Promptbase team expects many other similar AI software vendors in the future – and thus further growth of its platform.

One of the challenges for Promptbase is controlling the prompts displayed, which becomes increasingly difficult as the business grows. Indeed, if the prompts violate the content guidelines of AI providers like OpenAI, the command will not work and may even result in a warning or suspension. Currently, startup manually checks all prompts.

Another business risk is that purchased prompts can be shared online without Promptbase being able to take action against them. Either way, fast creators are already sharing their ideas for free in online communities, which should have more growth potential than a paid marketplace.

But it is possible that the global creative machine prompt market will become so large that a provider of selected premium prompts will always have a reason to exist.

Sources: Promptbase, Techcrunch