Market share

Tipico announces 50% German market share in ESG report

Tipico Group has published its ESG report for 2021, recording business growth in an “extremely dynamic” year, as the sports betting and casino gaming provider seeks to strengthen its position in the German regulated market .

According to the report, Malta-based Tipico currently has a market share of over 50% in Germany, with over 1,300 Tipico retail stores in Germany and Austria. The company says it has been able to rely on this position of strength, despite the difficulties posed by the restrictions linked to Covid-19.

The report went on to highlight Tipico’s commitment to building and maintaining customer trust, stating that “satisfying and protecting our customers is at the heart of our business model.”

To ensure that players always receive satisfactory levels of protection, Tipico has launched a number of safety initiatives and has worked to reduce potential exposure to gambling-related harm. age and identity verification, as well as the extension of protective measures to vulnerable customers.

Tipico gave special mention to its staff of 889 employees, highlighting the company’s efforts to foster an inclusive and equal work environment with no gender pay gap.

Finally, Tipico unveiled the company’s efforts to reduce environmental impact, with Tipico’s German outlets running on 80% renewable electricity. The company intends to use 100% renewable energy for all German outlets and offices by 2023, as part of a plan to achieve climate neutrality by 2030.

In November 2021, Tipico published a study on sports betting superstitions, which revealed some rather surprising results.