The National Hockey League announced its partnership with NFT Marketplace Sweet on Thursday. This partnership will be the league’s first dive into digital collectibles.
The partnership, which includes NHL players and the alumni association, will be set up in October to mark the start of the 2022-33 NHL season.
The NHL market
The NFT marketplace is expected to offer a range of experiences for NHL fans. Including digital collectibles that feature historic moments, highlights from games from the past and present season, and top NHL star games.
The marketplace will also feature playful collecting experiences, specialty packs, and interactive 3D trophy rooms where users can display their collections. Among these offers, there are also dynamic NFTs designed to change based on current team data.
Additionally, fans could buy, sell, collect, and trade the collectibles in the market.
However, the announcement did not specify which blockchain would host the market.
NFT in the sports space
The NHL joins a long list of sports institutions that have embraced digital collectibles.
In 2020, the NBA launched Top Shot NFTs, its digital collectibles marketplace, in partnership with DapperLabs. Similarly, NFL has launched their game and their own NFT game while MLB is soon to launch their NFT game.
However, the extreme sell-off in the crypto market has seen crypto companies pull out of sports deals. This is so as crypto companies struggle to stay afloat as the market sell-off continues.
FTX recently pulled out of a partnership deal with Los Angeles Angels. Likewise, sources suggest that a patch deal between NBA Washington Wizards and a crypto firm has crashed.