Market share

Mark Ingram is the Texans’ return to the roster


One way to look at market share is through the lens of what could be in opposition to what just happened.

Sometimes it’s easy to see a nice statline and add the player in the hopes that they launch out the same way they just did. But is what just happened the start of a trend or just luck?

Let’s find the gems, the forgotten or the ready to take off – rather than just grabbing the stars of week 1.

Hasty market shares

James Robinson, Jacksonville Jaguars

James Robinson handled 85.4% of the Jacksonville Jaguars running back last season. But with Travis Etienne gone for the year, it was Carlos Hyde – not Robinson – who benefited the most in week 1.

That will likely change in the future, and Jacksonville won’t have a 76.5% success rate every week.

Robinson managed just 35.7% of the Jags’ semifinalist runs against the Houston Texans, which paved the way for many third and long and uncomfortable offensive positions for rookie quarterback Trevor Lawrence. With Jacksonville entering a huge hole, the racing game was for the most part abandoned. While we obviously don’t have a lot of sample for this Jags coaching staff, Urban Meyer has already said he wants the team to lead it more.

Robinson saw six targets in the passing game and landed three receptions for 29 yards which is promising, and he’s coming up as a guy you should be targeting in the trades after a quiet 1 week.

Javonte Williams, Denver Broncos

Javonte Williams didn’t wow with his stat line on Sunday against the New York Giants, but it is still likely to emerge during the season.

The use of the Denver Broncos runners landed as unpredictably and predictably as we could have asked for. Melvin Gordon had 33 snaps, 20 routes and 14 touches. Williams finished with 33 snaps, 15 routes and 15 touches. The 50-50 Division may signal that we’re in a tied timeshare early on, but use is a promising start for a rookie Denver traded in the draft.

Don’t let Gordon’s 11 carries over 101 yards fool you. His late 70-yard touchdown was astounding, but outside of that run Gordon had 10 carries for 30 yards. Williams ran 14 times for 45 yards.

Williams is likely to continue to eat away at Gordon’s keys, and with Jerry Jeudy out for six to eight weeks, the Broncos could rely even more on the running game.

Receive market share

Elijah Moore, New York Jets

Elijah Moore’s Sunday could have been better, much better. But his number of shots indicated larger shots than his one shot for -3 meter line shows.

Playing 56 of 65 shots, Moore scored four targets for a 10.8% target share. Again, less than ideal. But the New York Jets were looking for ways to move him, and that’s promising. Moore played 40 wide snaps and took 16 from the slot.

The Jets seem to want Moore involved, and since rookie quarterback Zach Wilson will likely star in a lot of negative play scripts, Moore should benefit.

It’s a stash for now (41% of them are on Yahoo!), but don’t let it explode on your waiver thread.

Rondale Moore, Arizona Cardinals

Once again, another Moore that you have to listen to me on.

Of Kyler Murray’s 36 assists, rookie wide receiver Rondale Moore saw the least action among the Arizona Cardinals high-speed broads. DeAndre Hopkins led the team with 35 routes covered – then AJ Green with 32, Christian Kirk with 23 and Moore a distant 14. But when Moore ran a route, Kyler Murray looked for it.

But Moore’s five targets were tied with Kirk and were one short of Green’s six. He was right in the mix and caught four balls for 68 yards. He tripled Green’s 22 yards on nearly 20 short courses. He also added 46 return yards – in case your league rewards them.

Hopkins is going to be the alpha in this passing game; we all know that. But Moore has a chance to become number two as the year progresses.

Red zone market shares

Mark Ingram, Houston Texans

There’s no shame in missing out on Mark Ingram’s red-zone job for the Houston Texans. Most have. With Phillip Lindsay and David Johnson in the mix (and Houston expected to be among the worst teams in the league), the backfield seemed to be avoided. But now we know.

Ingram had six red zone races and 75% of the team’s red zone race attempts, ending his day with a touchdown. While Lindsay also found the end zone, it was her only carry in the red zone. Johnson didn’t see a rush to the red zone.

Ingram isn’t at all exciting, but he looks like the guy to have from that backfield. It can provide a bit of oomph to your roster if needed.

Marvin Jones, Jacksonville Jaguars

Marvin Jones’ red zone art seems to continue for another year, this time with Trevor Lawrence.

In what ended up being a heavy game for the Jags, Jones had three red zone targets, shooting one for a touchdown. It represented 100% of the Jaguars’ red zone targets, including their two targets inside the 10.

Jones is tall and strong and has always used his body to be the elite at the point of capture. And with a week 1 use like the one he just got, Jones looks set for another solid fantasy season.



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