The streaming market has gained several new players in recent years, and this has affected consolidated platforms like Netflix and Amazon Prime Video. A new search for just look seen by 9to5Mac shows that Apple TV+ has now surpassed 6% global market share as competitors continue to lose subscribers.
Apple TV+ continues to grow
The research considers data from January 2021 to August 2022. According to just look, the past 1.5 years have been great for Apple TV+ compared to other big players. For example, Apple’s streaming platform grew 29% over this period, while Amazon Prime Video and Netflix fell 19% and 14%, respectively.
Apple TV+ now holds 6.2% of the global streaming platform market share. It’s getting closer to HBO Max than ever, with 7%. Disney+ comes third with 18.2% market share. Amazon Prime Video, which comes in second place, now has a 24.3% market share. As for Netflix, which remains the leading platform in the segment, it now has a 27.3% market share.
The figures clearly show that traditional streaming platforms have lost ground to new platforms introduced over the past three years. Back in March, just look reported that Apple TV+’s global market share reached 5.6%. Interestingly, HBO Max continues with the same 7% share since then.
Of course, there’s more than one reason why the numbers are like this. When it comes to Apple TV+, the platform is gaining traction as Apple’s original movies and shows have already won several awards. More recently, several Apple TV+ shows were nominated for the 2022 Emmy Awards.
Netflix and Disney+ will introduce ad-based levels
At the same time, Netflix is struggling to retain existing subscribers with recent price increases. While a monthly Apple TV+ subscription costs $4.99 per month, a monthly Netflix subscription costs up to $19.99. Netflix recently announced new measures to avoid losing more money, including a new ad-supported plan and charging users for password sharing.
Disney+ has also decided to follow suit with the announcement of a new ad-supported plan that is expected to be introduced later this year. At this time, there is no indication that Apple will change its Apple TV+ pricing or advertising strategy.