Market share

Air India to increase market share to 30% on all routes CEO Campbell Wilson

Air India chief executive and managing director Campbell Wilson said on Saturday that the airline would increase its market share to at least 30% on domestic and international routes, news agency PTI reported. Addressing an event at the JRD Tata Memorial Trust, Wilson said there are opportunities for India and Air India to become major players in global aviation over the next decade.

As the Tata Group-owned airline strives to increase its market share, the airline’s CEO has said that Air India will introduce premium economy class on some of its long-haul international flights from this month. next.

He said Air India is implementing a long-term recovery plan and over the next five years it aims to grow its wide-body and narrow-body fleet as well as expand the global network. “Short term actions were to replace carpets, curtains, seat cushions and slipcovers. To repair faulty seats and in-flight entertainment systems as quickly as supply chains allow. And where parts are no longer available on the market, working with companies like Tata Technologies to design and manufacture parts ourselves. We recently completely revamped the domestic flight menu, and we will do the same, as well as launching premium economy class on select long-haul international flights next month,” he said, PTI reported.

According to Campbell, the airline has also finalized leases for 30 additional aircraft which will be delivered over the next 12 months, starting next week and more are in the final stages of negotiation. “Beyond these short-term additions, we are in extensive discussions with Boeing, Airbus and engine manufacturers for a landmark order for next-generation aircraft that will fuel Air India’s mid- to long-term growth. At the risk of a gross understatement, the investment will be substantial,” he said.

“For the next year we will start the race to take off, building for excellence and attracting those who might not have considered Air India before, and by April 2024 or thereabouts we will be shooting built on the work done in the previous phases to scale rapidly so that by 2027 we have reached the heights of our aspirations,” he added. He stressed that the airline no longer has financial or other constraints and will need “patience, courage and partnerships” for a turnaround.