CONWAY, Ark.–(BUSINESS WIRE)–June 14, 2022–
Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced the launch of Match Multiplier, an application that will facilitate data sharing by enabling brands Extend the scope of their data with additional match keys natively in the Snowflake Data Cloud. The need for secure data sharing to gain marketing performance metrics is greater than ever, and Match Multiplier improves match rates between disparate data sets. Match Multiplier is built using Snowflake’s Native Application Framework, currently in private preview, which enables app developers to build apps using core Snowflake features, distribute them globally on Snowflake Marketplace and deploy them to a customer’s Snowflake account.
Acxiom and Snowflake, the Data Cloud Company, have created a secure cleanroom augmentation application to mobilize global data within the Snowflake Data Cloud. This will help mutual customers increase potential forward matches. Within the digital advertising ecosystem, brands have been able to increase matches by up to 50%, even as third-party cookies and other identifiers disappear. With Match Multiplier, brands will have access to Acxiom’s market-leading addressable recognition data, sourced ethically, to improve matches of their own data in their Snowflake environment. Because Acxiom’s data and identity solutions do not rely on cookies, but instead use deterministic touchpoints, they will continue to be an important part of a brand’s digital resilience plan in a growing ecosystem. rapid evolution. Match Multiplier runs directly in Snowflake customer accounts so they don’t need to move or share their data to experience improved match rates.
“We chose to partner with Snowflake to bring Match Multiplier to market because of our shared commitment to consumer privacy and technical excellence,” said Eugene Becker, GM Global Data and Identity, Acxiom. “We’re excited to help brands unlock the power of their data and extend the reach of their first-party audiences at a time of great turbulence in our ecosystem.”
“Match Multiplier, built using Snowflake’s native application framework, will be transformative for businesses as they pursue innovation with their digital advertising,” said Chris Child, Senior Director of Product Management, Snowflake. “As Snowflake continues to make strides in mobilizing global data, partners like Acxiom can offer our customers greater flexibility in how they improve their digital resilience while continuing to meet their marketing goals while respecting private life.”
Acxiom is a customer intelligence company that provides data-driven solutions to empower the world’s best marketers to better understand their customers to create better experiences and grow their business. A leader in customer data management, identity and the ethical use of data for more than 50 years, Acxiom now helps thousands of customers and partners around the world work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com.
To become a Snowflake Partner, access Snowflake self-service partner resources, and apply for the Powered by Snowflake program, please visit www.snowflake.com/partners/poweredbysnowflake.
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PUBLISHED: 06/14/2022 15:00 / DISK: 06/14/2022 15:02
Copyright BusinessWire 2022.